Betway's array of outright markets for the 2022/23 Premier League season includes ‘Most shots on target’.

Here, we assess the five favourites and find a couple of value picks.

TIP: MOHAMED SALAH (LIVERPOOL) 

The winner in this market in three of his five Premier League seasons at Liverpool, there is a strong argument that we need look no further than Salah this term either.

His shots-on-target percentage was down at 36.6 last season, but that needn't matter. The player who took the most total shots also took the most shots on target in each of those campaigns.

Liverpool are geared towards Salah shooting, and scoring, as often as possible, so his position at the top of this market makes total sense.

Erling Haaland (Manchester City)

Salah hasn’t had to compete with a generational talent like Haaland in any of those five seasons.

The Norwegian ranked third and eighth for shots on target per 90 minutes in his two Bundesliga campaigns, though, suggesting that immediate domination of this market is unlikely.

Of course, the new Man City forward may take to the Premier League immediately, but a combination of doubts over his shot volume, injury record and acclimatisation to Pep Guardiola’s side mean he is best left alone for now.

Cristiano Ronaldo (Manchester United)

Gut feel tells you that Ronaldo is not an accurate shooter and a career shots on target percentage of just 38.1 bears that out.

As is expected of a goalscoring legend, the forward’s movement and ability to sniff out a chance in the penalty area is sensational. A return of 43 shots on target last season reflects that, but still falls way short of Salah’s tally of 60.

His hit rate means that he would need to play a lot of minutes to win in this market. After a disrupted pre-season, and with Erik Ten Haag preferring more fluid forward options, that seems unlikely.

Harry Kane (Tottenham)

Kane is the only player other than Salah to top the shots on target list in the last five seasons and would appear to have every chance of going close again.

His career shots on target percentage of 41.8 is exactly the same as Salah’s, with both players slightly trending down at similar rates in the last couple of seasons.

This may turn into a straight race to have the most shots, then. Salah has had a shot roughly every 17 minutes to Kane’s 21 minutes in 2022, so the England skipper is deservedly not favourite but might be the value pick.

Son Heung-min (Tottenham)

Son shoots with incredible accuracy for somebody who has so many attempts at goal.

The Tottenham forward has a shots-on-target rate of over 50 per cent in each of the last three campaigns, putting him in the top 10 in the league for that metric. None of the other favourites come close to that rate.

The problem is that his shot tallies from the last five seasons read: 74, 74, 81, 68 and 86. Salah hit 60 shots on target alone last season, so if Son maintained 50 per cent accuracy this term, he would still need to fire off a lot more attempts.

Others

A forward from a mid-table (or worse) side has finished in the top four of the shots on target list in three of the last four seasons, while Jarrod Bowen and James Maddison shared sixth place last term.

There is value in backing somebody from outside the elite each-way, then, and Ollie Watkins fits the bill. The Aston Villa striker has finished ninth and sixth on this list in his two Premier League seasons.

Arsenal’s new recruit Gabriel Jesus also looks a huge price considering that he is as short as 11/1 for the Golden Boot. He came second in this list in 2019/20, the last time he made 30 league appearances.

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