From Taylor Swift’s premium price tag to Drake’s budget-friendly shows, we've revealed which artists demand the most from their fans this year.
From stage dives to stadium screams, being a die-hard music fan in 2025 doesn’t come cheap — but who’s really the most expensive artist to follow? The team at Betway Casino crunched the numbers, scouring ticket prices, merch, and deluxe records to unveil the ultimate cost of fandom for the biggest acts in the industry at the moment.
If you thought scoring a front-row seat was expensive, wait until you see what it costs to attend 10 shows, snag the must-have tour merch, and cop the collector’s edition vinyl. Here’s how your favourite artists stack up for the superfans ready to go all in.
Artists Ranked by Total Cost of Superfandom:
Rank | Artist | Total Superfan Cost (USD) | Total Superfan Cost (GBP) |
1 | Taylor Swift | $4,802.59 | £3,842.07 |
2 | Lady Gaga | $4,241.00 | £3,392.80 |
3 | Coldplay | $3,761.75 | £3,009.40 |
4 | Oasis | $3,100.50 | £2,480.40 |
5 | Charli XCX | $2,153.49 | £1,722.79 |
6 | Beyoncé | $1,806.70 | £1,445.36 |
7 | Kendrick Lamar | $1,682.28 | £1,345.82 |
8 | Drake | $1,222.98 | £978.38 |
Swifties, Start Saving
There’s no competition. Even without UK dates in 2025 (so far), Taylor Swift’s ongoing Eras Tour continues to dominate — and break records. With average ticket prices sitting at over £384 per show, and exclusive merch and vinyl adding up fast, superfans would need nearly £3.8k to see her ten times and complete the collection based on her last tour. Swifties have spent over £800 million globally on the tour to date, and she recently broke the record for highest-grossing tour ever.
Gaga Makes It Rain
Coming in hot is Lady Gaga, with her “Mayhem Ball” 2025 shows already sending fans into a frenzy. With average tickets nearing £339, and must-have merch (another £34 for a tee and £34 vinyl) bringing the total to £3,392, superfans will need deep pockets for this one. With an average ticket price of $415, superfans face a bill of over $4.2k — including a £34 tee and a stunning £34 vinyl.
Coldplay
Coldplay’s eco-conscious Music of the Spheres tour continues into 2025, with 10 UK dates expected. Their average ticket price sits at £301, putting the full fan experience at just over £3,000. Still, part of the proceeds go toward supporting grassroots music venues, which makes that spending feel a bit better. What’s more, their tour has generated renewable power using kinetic floors — you’re literally helping power the show by dancing.
Oasis: Britpop Still Packs a Price
After years of hope and rumours, Oasis are finally reuniting in 2025 — and tickets are going fast. With prices averaging £248 each, superfans looking to attend 10 shows will spend nearly £2,500, and that’s before factoring in a new merch drop or commemorative vinyl. Oasis’ reunion tour is expected to generate over £200 million in ticket revenue across Europe — and fans are willing to pay premium to hear Live Forever live again.
Charli XCX
The sleeper deal of the year might be Charli XCX’s Brat Arena Tour. With tickets at just £172 a pop, she delivers slick visuals, hyper-pop anthems, and rave-ready energy at a relatively “budget” £1,722 total for superfans.
Beyoncé
Beyoncé, despite being a megastar on her Cowboy Carter tour, surprisingly ranks sixth on the list. At just over £144 per ticket, her shows are a steal compared to others — though her luxury vinyls and fashion-forward merch push the full fan cost to £1,445. Her new album Renaissance vinyls sold out in minutes — and resell for 3x the original £26 price!
Drake vs Kendrick
Kendrick Lamar’s 2025 tour hasn’t made as many headlines — yet. But with average tickets around £134 and high-demand vinyl releases, the total cost for the full superfan package lands at just under £1,346. Drake, meanwhile may sell out stadiums, but his fans have it easy compared to others with superfans spending just £978 across ten shows and souvenirs.
From luxury-level legends like Taylor and Gaga to rising fan-favourites like Charli XCX, the cost of superfandom in 2025 varies wildly. From chart-topping legends to breakout stars lighting up the stage, 2025 is shaping up to be a show-stopping year for live music. Whether you’re chasing the ultimate night out, epic setlists, or just the buzz of the crowd, these tours are bringing all the energy.
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Methodology:
Each artist’s “superfan cost” includes:
10x ticket cost, based on average 2025 prices across major cities via Gametime and desk research.
One merch item, typically a tour tee or accessory, priced from the artist’s official store.
One vinyl/deluxe album, reflecting collector editions and fan-favourite formats either from their most recent tour or their latest one.
