Today, leading global online and gaming brand Betway has announced its multi-year renewal of Belgium’s most prestigious knockout competition, the Croky Cup.
The agreement is an extension of their current deal that started in 2016 and remains as one of the brand’s longest serving partnerships around the world.
With coverage on FTA TV in Belgium, LED inventory at all televised games from Round 32 and additional branding positions for the final, the Croky Cup gives the betting brand desired exposure.
Betway will also have a series of activation rights on Pro League channels.
Anthony Werkman, CEO of Betway said:
“The Pro League has been a fantastic partner of ours for five years and we’re delighted to extend our partnership of the Croky Cup.
“The Cup has had five different winners in the last five years and continues to be an exciting competition in Belgian football.
“While there have been no crowds for the past two finals, we’re looking forward to hopefully seeing the return of fans for the 2021-2022 edition.”
Leander Monbaliu, CBO of Pro League said:
“This extension is a confirmation of the success story of the long-standing partnership between Betway and Pro League for the Cup, an exciting competition marked by heroic underdog wins and unexpected defeats leading to the much anticipated cup final. We look forward to continuing this great story with Betway.”