We are delighted to announce a multi-year partnership with the Premier League champions.
We are proud to announce that Betway is now the Official Global Betting Partner of Manchester City.
The multi-year agreement will run from the start of the upcoming 2024/25 season, and sees the Premier League champions join our extensive sports sponsorship portfolio, which includes teams from across the Premier League, La Liga, NBA and more.
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to our brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling.
Super Group CEO, Neal Menashe, said: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Ferran Soriano, City Football Group CEO, commented: “We are pleased to announce Betway as our Official Global Betting Partner today.
“As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”