Football Football
Horse Racing Horse Racing
Cricket Cricket
Basketball Basketball
Golf Golf

Betway becomes member of ESSA

06 May | BY Betway | MIN READ TIME |
Betway becomes member of ESSA

We join European betting integrity body

We have joined ESSA, the global integrity body for the regulated betting industry.

ESSA is a non-profit organisation that monitors irregular betting patterns and possible instances of event manipulation. Betway is now a full participant in the reporting system, which is geared towards identifying any such betting behaviour.

Our CEO Richard Akitt said: “We’re delighted to have joined ESSA, the industry standard for betting integrity. ESSA provides the market leaders in regulated sports wagering with an effective, globally-recognised cross-border platform and it was a common sense move for us to align with other stakeholders to combat the threat of irregular and illegal betting activity.”

Khalid Ali, ESSA Secretary General, stated: “I am delighted that Betway has decided to join ESSA. It represents another important step, further increasing ESSA’s ability to protect the betting industry, their customers and sport from betting related corruption. Betway joins other responsible operators taking a robust and proactive approach to tackling a crime that attacks the heart of sport and consumer confidence.”

We have undergone a huge marketing drive over the last 12 months as we expand our operations. We have close ties to a number of different sports through our large sponsorship portfolio.

We are currently the main sponsor of Premier League club West Ham United, the title sponsor of the Premier League Darts, snooker’s UK Championship, and the Champion Chase at the Cheltenham Festival, in addition to backing a number of high-profile horseracing events on the Flat.

We also have ambassador deals with rugby legend Mike Tindall and Sky Sports presenter Sarah Stirk.

ESSA has invested heavily in cutting-edge technology to ensure its reporting systems are world-leading, providing operators and their customers with an effective, flexible and robust integrity platform.

The body continues to play a vital role as the regulated betting sector’s representative body at national and transnational match-fixing policy deliberations. It also holds positions on working groups at the European Commission, Council of Europe and the International Olympic Committee (IOC).


About ESSA

ESSA is a key player in the fight against betting related match-fixing. It represents many of the world’s biggest regulated sports betting operators, serving over 40 million consumers in the EU alone. Concerned regulated bookmakers created ESSA in 2005 to monitor betting markets and alert sporting bodies and national regulators to suspicious betting patterns. The goal was and is to protect consumers from potential fraud caused by manipulating sporting events. ESSA helps to combat this with evidence-based intelligence it provides to sporting bodies and regulators.

Every year, our members invest over €50m in compliance and internal security systems in order to help combat fraud. They also give back to sport and society by spending €400m on sponsorship around the world – €250m of that in Europe alone. This increases substantially when advertising and photo and video-streaming rights are taken into consideration. ESSA and its member also co-fund an education programme on gambling with EU Athletes that reaches out to 15,000 athletes/players across at least ten different sports in 13 EU countries.

ESSA members include: the ABB, Betclic, Bet-at-Home, Betsson, Bet365, BetVictor, Betway, bwinparty, Digibet, Expekt, the Hong Kong Jockey Club, Interwetten, Ladbrokes, PaddyPower, PMU, Sky Bet, Stanleybet, Unibet and William Hill.

For more information see ESSA’s website at or visit them on Twitter: @ESSA_Betting