Most successful Strictly Come Dancing star ‘revealed’

21 Aug | BY Betway Insider | MIN READ TIME |

New research found the former TOWIE star , Mark Wright, is Strictly’s most successful former contestant.

Strictly Come Dancing remains one of the most hotly anticipated TV events of the year, and each year millions tune in to watch a fresh batch of celebrities take to the dancefloor in a bid to lift the iconic Glitterball Trophy.

The show’s popularity doesn’t just entertain, it also has the power to transform contestants from lesser known stars into household names. But with so many memorable contestants since its launch in 2004, which former Strictly star has gone on to become the most successful of them all?

New research by Betway Casino has looked at some of the biggest stars from the show, measuring their success by comparing their net worth, Instagram followers, IMDb nominations and IMDb wins, to determine the overall most successful contestant.

Coming out on top is former TOWIE star Mark Wright. The 38-year old – who has an estimated net worth of £13,851,512, was a surprise pick for the 12th series back in 2014, given Strictly’s previous ban on reality stars.

Mark may not have won the show, instead placing fourth in the grand finale with professional partner Karen Hauer, but the show was the perfect springboard for his next career step, and within a few years, he had moved to LA to work as a host on Extra.

In second spot is Peter Andre. Following a successful pop career in the 90s, the 52-year old wowed the nation with his stint on Strictly in 2015 as he partnered up with former professional dancer Janette Manrara.

Alesha Dixon is third among the most successful Strictly stars. When she won the series with professional partner Matthew Cutler, she achieved platinum success with her next album, became a judge on Strictly, and has served as a judge on Britain’s Got Talent since 2012.

Most successful Strictly stars:

Ranking	Strictly Contestant	Place in series	Net Worth	Instagram Followers	IMDb film and TV Nominations	IMDb Wins	Overall Score
1	Mark Wright	Fourth place	£13,851,512	2,042,000	23	7	100
2	Peter Andre	Week 8	£7,367,826	1,999,465	2	3	75
3	Alesha Dixon	Winner	£5,894,180	1,210,045	4	0	64
4	Matt Baker	Second place	£7,900,000	359,603	0	2	62
5	Tasha Ghouri	Fourth place	£2,054,000	1,410,496	0	0	60
6	Stacey Dooley	Winner	£790,000	1,205,712	0	1	59
7	Abbey Clancy	Winner	£2,686,000	862,910	0	0	57
8	Kara Tointon	Winner	£3,950,000	156,976	2	1	56
=9	Angela Scanlon	Sixth place	£1,975,000	447,737	0	0	53
=9	Jay McGuiness	Winner	£3,160,000	229,001	0	0	53
=9	Jill Halfpenny	Winner	£1,264,000	112,182	1	1	53
10	Ore Oduba	Winner	£2,054,000	122,522	0	0	51

Methodology:

Data gathered 12th August 2025

The scores were normalised on a scale from 50 to 100, with 50 as the minimum since all contestants selected are successful. We then took the average of each column’s score to get the final score, and the net worth was gathered using online sources linked at the bottom.

This was done by using a seed list of Strictly stars, and the following sources for net worth,