Betway and PSG.LGD seal six-figure sponsorship
Betway has entered into a global partnership with PSG.LGD, a leading professional DOTA 2 esports team.
The six-figure agreement will see our branding appear on the players’ jerseys and jackets, and we will also receive access to the players for content creation, as well as experiential and social media activities.
PSG.LGD is a professional DOTA 2 team that sits within PSG’s wider esports organisation. PSG Esports was formed in 2016 and has a number of professional teams competing across different games.
Anthony Werkman, CEO, said: “Having already had plenty of success with sponsorship in esports, we are very excited to have signed a new partnership with PSG.LGD.
“The PSG brand is incredibly strong around the world and their involvement in esports has already been extremely successful, notably their more recent move into DOTA 2 with LGD. The PSG.LGD team has celebrated some early victories on the DOTA 2 circuit and we can’t wait to be part of their future success.
“Betway has always aimed to be at the forefront of the esports movement, and we look forward to partnering with yet another major player in the space.”
Sebastien Wasels, Managing Director at Paris Saint-Germain Asia-Pacific, added: “We are delighted to welcome Betway into the Paris Saint-Germain family. Together, we will be able to offer more exciting content for our global esports audiences and to engage even more closely with the DOTA 2 community.