Miami Named America’s No. 1 Hyrox City

The fast-growing indoor fitness craze has taken a firm grip on these American cities, with the sun-soaked Floridian metropolis taking the top spot.

Miami has been crowned the top Hyrox city in the United States, topping new Betway research that measures search demand, social buzz, race activity and sentiment across the country’s biggest fitness scenes.

Hyrox has gone from a niche fitness event to one of the fastest-growing sports in North America, with sold-out races and waiting lists now a regular feature in cities that only started hosting competitions in the past few years.

To find out where that following is strongest, the research looked beyond race attendance alone, examining Google search volume, social media mentions and online sentiment across America’s biggest cities.

The results paint a picture of a sport whose popularity is being driven as much by online curiosity and community buzz as by the number of events on the calendar.

Miami leads the way with a Hyrox Score of 97.36, built almost entirely on demand rather than event volume. The city hosts just a single race yet generates 2,427 searches per 100k residents, nearly 40 points clear of the nearest rival and enough to make it the clear national leader.

Atlanta sits second with a score of 87.97. It is one of only two cities in the top ten to host multiple races over the period, a factor that appears to be translating directly into engagement, with 460 social media mentions to go with strong search numbers.

Las Vegas completes the podium in third (86.83). The city stands out for sentiment rather than sheer volume, with 99% of posts marked positive, the highest of any city in the study and a sign of how warmly the local Hyrox community has embraced the sport.

New York City is the story of social media. Its 2,640 mentions dwarf every other city on the list, more than five times Atlanta’s total, and are enough to carry it to fourth place despite the lowest search volume in the top five.

Houston rounds out the top five (70.27) as the only other city hosting two races, while Boston (56.22) and Washington (54.74) fill sixth and seventh on the back of consistently high search interest.

Chicago (54.51) benefits from 820 social media mentions, the third highest total recorded, while Denver (45.56) and Dallas (32.21) close out the top ten with steady, if unspectacular, numbers across the board.

Commenting on the findings, a Betway spokesperson said: “These findings show an interesting trend in how the Hyrox boom is playing out city by city, with search demand and community sentiment often mattering just as much as the number of events on the calendar.

“Miami’s position at the top despite hosting just one race shows how much appetite there is among people simply searching for information on the sport.

“It will be fascinating to see whether cities like Atlanta and Houston close the gap as more races are added to their calendars over the next year.”

Canada Sees Its Own Hyrox Boom

Toronto leads Canada’s Hyrox cities with a score of 85.88, well clear of Vancouver (59.56) and Ottawa (61.50), the latter boosted by the highest positive sentiment nationally at 90%.

Methodology

Google search volumes were gathered for Hyrox-related terms across each city and indexed per 100k residents. Social media mentions and sentiment were tracked using Brandwatch, with the proportion of posts classed as positive recorded for each city. Race counts reflect confirmed Hyrox events held in each city over the past year. These metrics were weighted and combined to calculate the final Hyrox Score out of 100.

Data correct as of 26 August 2026*